My thoughts and notes on marketing strategies, trends, tools and consumer insights.
AI for Strategists: Where to Use It—and Where to Say No
Use AI to accelerate creative variants, analysis, and ops—keep humans for briefs, claims, and brand voice.
#strategies#ai
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Where AI Actually Helps Your Customer Journey (And Where It Fails)
Variant generation, pre‑scoring attention, and budget routing—without propping up old funnels.
#consumers#trends#ai
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